Next Generation of Storytellers
Think back to the Student Council President of your high school. Move forward to the leaders in Greek life while in college. What about the natural leaders you observe today in your school and your community? Who is the person you are sure to invite to your next dinner party? They each have at least one trait in common. Each one shares the talent for weaving information into a story, engaging the audience. In a word, storytellers.
Celinne Da Costa of Forbes writes, ” In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in. ” https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/#36a7979655ff
The whole goal of education is to produce productive citizens who are graduating into career paths, not just graduating from high school. Businesses are looking for individuals who can help set their company above the noise, resonate with the consumer, retain loyalty from their customer base.
Storytelling is a talent that can be developed anyone. However, those who have the most varied experiences, both at home and abroad, are the ones who find it easy to participate and contribute in any conversation.
In a day and age of increased focus on accountability, obtaining the top grade for each school, the nuances can be lost. Post-secondary institutions and the business community alike are looking for well-rounded individuals who have a variety of soft skills (job skills). Those varied experiences, both within the classroom and throughout the nation and world, help develop the next generation of storytellers. All experiences can prove to be a funny, compelling, or relevant story to make a point, get the job, or close the deal. Many other benefits from those varied experiences include timeliness, budget, teamwork, leadership, listening to instruction, problem-solving, flexibility, orderliness, responsibility, relating to those of varied cultures, relate-able, etc.
Equipping today’s students to be both college AND career ready is our mission. Framing that mission through the lens of creating the next generation of storytellers broadens that perspective that we are equipping students for a lifetime of academic and career success.